Instagram Reels in a Nutshell

In August 2020 Instagram rolled out Reels as a new format globally. Instagram Reels is facebooks / Instagrams answer to TikTok’s success. Get the basics and some deeper insights and how-to’s right here, in the first edition of our clickSnack!


What is Instagram Reels?

  • Short-Form Video Content
  • Released globally on 5th August 2020 on Instagram, first in Brazil (Cenas, 11-2019), then France and Germany (June 24th 2020)
  • Facebook’s / Instagram’s response to TikTok
  • Matches peoples desire to get fun, short videos in an easy-to-use stream
  • Creation very similar to Instagram Stories
  • 9:16 portrait mode video content
  • 3-30 seconds in length
  • Directly filmed within Reels camera or uploaded from comera roll
  • Can be filmed as one take or a series of takes stitched together
  • Mobile Only: Can only be uploaded on mobile devices


Thanks to Social Media Examiner for this detailed walkthrough:



Some Reel figures and references:

  • The average time spent on Instagram increased by 3.5% since the launch of Instagram Reels.
  • Instagram Reels is available in 50 countries as of August 5, 2020.
  • Louis Vuitton averages 7M views on each Reel.
  • Sephora France gets more than 453K views on each Reel.
  • Red Bull France has several viral Reels with more than 2.4M views on their most popular Reel.
  • Fashion influencer Junesixtyfive has gotten more than 2.7M views on her outfit change transition Reel.

Further info & links:

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